Jeep Wrangler Colors: Jeep Wrangler Buyers Guide

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When in the market for a new or used Jeep Wrangler, one of the most important factors to consider is the exterior and interior Jeep Wrangler colors, the Jeep colors matter based on your personal preference, style, and symbolism.

It’s important to note that Jeep Wrangler Colors can impact the current market value of your Jeep and can also affect the resale value of your Jeep, additionally based on how you intend to use your Jeep Wrangler whether it is to off-road, Overland, Jeep camping or just a city daily driver the choice of your day-to-day activities with your Jeep will determine which is the right color for you.

For example:

“We would recommend bright white or Sting-Gray Jeep Wrangler Color for a Jeep intended for Jeep off-roading, Overlanding, or Jeep Camping, this is because all these off-road Jeep trails you will tend to show less dirt and scratches, it’s also worth noting that bright white and sting gray colors are popular with Jeepers and tend to have a good resale value” – we will talk on the factors to consider when choosing a Jeep Wrangler color later on this article.

Ultimately, the choice of your Jeep Wrangler color is a personal decision that will portray your style, personality, and preferences, this article is here to help you make an informed decision and also highlight some of the Jeep Wrangler Colors that are available for the various Jeep Wrangler trims such as the Jeep Wrangler Sports, Willys Sports, Sports S, Willys, Sports Altitude, Sports RHD, Sahara, Rubicon, Sahara Altitude, High Altitude, Jeep 4xe and the Jeep Rubicon 392.

Jeep Wrangler Colors Chart

Here is a summary of the various exterior colors available for various 2023 Jeep Wrangler trims:

2023 Jeep Wrangler Colors Chart
2023 Jeep Wrangler Colors Chart

The Jeep Wrangler Colors Chart above shows some of the ways Jeep has been able to personalize its Jeep Wranglers from the factory to fit its customers’ styles, needs, and preferences through a color selection of their Jeeps.

There is a wide range of colors to choose from as shown in the chart, Including Bold Jeep Wrangler Colors such as Firecracker Red, High-Velocity Yellow, Hydro Blue Pearl-Coat; Unique Jeep Wrangler Colors such as Limited-Edition Reign Purple, And Sage Green; Classic Jeep Wrangler colors such as Black Clear Coat, Granite Crystal Metallic Clear-Coat, Silver Zynth Clear-Coat, Earl Clear-Coat, and Bright White as shown in the Jeep Wrangler Colors Chart above.

Now that you understand some of the Jeep Wrangler Colors available, it’s important to note which are popular amongst Jeep Wrangler owners, and which ones are not, we have prepared a custom infographics chart that shows Jeep Wrangler colors popularity in percentage with a focus on the white, black, gray, silver, blue, red, natural, and green. The research is backed up by the PPG report on the most popular automotive which we have reviewed and compared with our research for a comprehensive report.

Jeep Wrangler Popular Colors
Jeep Wrangler Popular Colors

The PPG  report shows that classic colors such as white, black, gray, and silver are some of the most popular and high-demand Jeep Wrangler colors, a signal that Jeepers prefer practicality over aesthetics, while more colorful bold, and unique colors selling in lower volume.

Now let’s dig more into Jeep Wrangler Colors

Exterior Jeep Wrangler Colors

Exterior Jeep Wrangler Colors play a significant role in the appearance of the Jeep Wrangler, there are various options available that you can choose from, ranging from bold colors, unique colors, and classic Jeep Wrangler colors that we are going to discuss below and also show you the colors in the Jeeps through pictures.

Bold Jeep Wrangler Colors:

There are three bold Jeep Wrangler colors available in the 2023 Jeep Wrangler Firecracker Red, High-Velocity Yellow, and Hydro Blue Pearl-Coat. The bold colors on the Jeep Wrangler are mainly based on the current trend in the SUVs market, based on our research it’s true that the Jeep brand can create a strong brand identity with specific Jeep Wrangler colors, that’s why you will find people asking “What is the blue Jeep color called?” which is the Hydro Blue Pearl-Coat Jeep Wrangler.

The Jeep Wrangler is an Icon of 4×4 adventures since the military Jeep, the current 2023 Jeep Wrangler is equipped with over 75 standard safety and security features, including off-road features such as a high ground clearance of 47.4° approach angles, and 40.4° departure angle, couples with big all-terrain aggressive tires that makes it the king of off-roading and adventure.

Bold Jeep Wrangler Colors represent the Jeep Wrangler’s sense of adventure and how it stands out amongst its off-roading SUVs competitors, Bold Jeep Wrangler Colors are associated with the excitement the Jeep Wrangler offers its owners who love the reliability of the Jeep Wrangler, its powerful engines that allow the Jeep Wrangler to take them to remote places for Jeep off-roading adventures, Jeep camping excursions, and Jeep Overlanding expeditions.

Here are some pictures of Jeep Wranglers with bold colors:

Firecracker Red Jeep Wrangler
Firecracker Red Jeep Wrangler
High-Velocity Yellow Jeep Wrangler
High-Velocity Yellow Jeep Wrangler
High-Velocity Yellow Jeep Wrangler
Hydro Blue Pearl-Coat Jeep Wrangler
Hydro Blue Pearl-Coat Jeep Wrangler
Hydro Blue Pearl-Coat Jeep Wrangler

Unique Jeep Wrangler Colors:

There are two unique Jeep Wrangler colors, Limited Edition Reign Purple And Sage Green, Jeeps with these colors make a statement on the road, while classic colors such as white, black, and gray are popular choices for Jeep Wrangler owners some Jeepers opt for unique and rare Jeep Wrangler colors which are okay, as they set them apart from the crowd.

Limited Edition Reign Purple is popular with ladies since it’s a bold and vibrant unique color that adds a sense of luxury and sophistication to the Jeep Wrangler’s appearance, it’s common with creative people such as celebrities, and it’s a popular choice for highly customized Jeeps that are meant to show off the owner’s individuality and also gives the owners a unique and eye-catching look.

Sage Green Jeep Wrangler is also common with Jeep offroaders, Overlanders, and Campers, as sage green is associated with outdoor adventure, it’s also a color that works well with Jeep Wrangler offroad customization and Jeep Wrangler external modifications and gives a more rugged and offroad look to an offroading and Overlanding Jeep Wrangler.

Unique colors such as Limited Edition Reign Purple And Sage Green can be a great way to make a statement and show off your interest and individuality, however, it’s important to note that these colors are not popular among Jeepers, and if you are looking forward to selling your Jeep at a later date its may not be easy to resell compared to classic colored Jeep Wranglers.

Here are some pictures of unique Limited Edition Reign Purple And Sage Green Jeep Wranglers:

Limited Edition Reign Purple Jeep Wrangler
Limited Edition Reign Purple Jeep Wrangler
Limited Edition Reign Purple Jeep Wrangler
Sage Green Jeep Wrangler
Sage Green Jeep Wrangler
Sage Green Jeep Wrangler

Classic Jeep Wrangler Colors:

Classic Jeep Wrangler colors such as black and white are timeless and the new trend of Jeepers looking for a sense of purity, simplicity, and elegance. White and Black colors are great for the outdoors for example white is great for reflecting light and heat during summer adventures, while black is great for snow wheeling.

Classic colors such as  Black Clear Coat, Granite Crystal Metallic Clear-Coat, Silver Zynth Clear-Coat, Earl Clear-Coat, and Bright White can match any customization of both the interior and exterior of your Jeep Wrangler since most aftermarket parts are in black or chrome making a versatile color for Jeepers who like customizing their Jeeps.

For Jeepers who use their Jeep as daily drivers, or mall crawlers, black is their popular color of choice, this is because they provide a backdrop for chrome and other colorful accent modifications that they make on their Jeeps to add to the overall aesthetic appeal of their Jeep Wrangler.

Classic Jeep Wrangler colors are easier to sell and they are the most popular Jeep Wrangler colors for many years, which makes them a safe choice for resellers and investors.

Here are some pictures of Jeep Wranglers with classic colors:

Black Clear Coat Jeep Wrangler
Black Clear Coat Jeep Wrangler
Black Clear Coat Jeep Wrangler
Granite Crystal Metallic Clear-Coat Jeep Wrangler
Granite Crystal Metallic Clear-Coat Jeep Wrangler
Granite Crystal Metallic Clear-Coat Jeep Wrangler
Silver Zynth Clear-Coat Jeep Wrangler
Silver Zynth Clear-Coat Jeep Wrangler
Silver Zynth Clear-Coat Jeep Wrangler
Earl Clear-Coat Jeep Wrangler
Earl Clear-Coat Jeep Wrangler
Earl Clear-Coat Jeep Wrangler
Bright White Jeep Wrangler
Bright White Jeep Wrangler
Bright White Jeep Wrangler

Interior Jeep Wrangler Colors

Unlike the exterior of your Jeep Wrangler, you have a limited choice of colors while it comes to the interior colors of a Jeep Wrangler, there are four main colors available in newer Jeep Wranglers;

  • Black
  • Black/Dark Saddle
  • Black/Heritage Tan
  • Global Black/Steel Gray

The majority of the colors in the interior of your Jeep are black which is a neutral color in the automotive industry, and it complements a lot of exterior Jeep Wrangler colors and appeals to the broadest possible target Jeep customers.

A picture of a Jeep Wrangler interior showing headroom and dashboard colors
Interior Jeep Wrangler Colors

All the colors available in the interior of your Jeep Wrangler are shades of black and dark gray except for “Black/Dark Saddle” and “Black/Heritage Tan,” which are more black with shades of brown colors which are targeted to Jeep customers who prefer lighter colors or more colorful interiors.

It’s important to note that Black, Black/Dark Saddle, Black/Heritage Tan, and Global Black/Steel Gray are also great for minimizing glare and reflection of the dashboard and other surfaces, and are part of Achromatic colors which are colors without hue, in layman terms these colors do not have a dominant wavelength.

We recommend Black/Dark Saddle” and “Black/Heritage Tan for Jeepers looking for a daily driving SUV, or a family SUV as they are associated with warmth, stability, and earthiness and create a cozy and inviting atmosphere.

James Ndungu - Jeep Runner Writer

Author: James Ndungu

James is an Automotive Service Writer, I4WDA certified trainer, Jeep enthusiast, and shop owner specializing in Jeep parts, accessories, and Electric Vehicles Charging Station Installation services. His interest and first-hand experience in electric vehicle charging technology motivated him to achieve certification through the Electric Vehicle Infrastructure Training Program (EVITP).

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